Prime Day Breaks New Records


While the shopping holiday boosted sales across the internet, Amazon is on track to make more than $386 billion in U.S. e-commerce sales in 2021, according eMarketer’s latest estimates. “That’s about $320 billion more than its biggest e-commerce rival in the country, Walmart,” it said.  “In fact, if you combine the U.S. e-commerce sales of the next nine top e-commerce retailers, the total will still be less than Amazon’s this year.”

“Prime Day is the culmination of growing customer expectations for affordability, convenience and speed,” Ian Gardner, CEO at GoFor Industries, tells RIS. “Delivery in a matter of hours is becoming the consumer standard, as seen with Target and Walmart offering competing sales events. But the true winner will be the retailer that is not only the quickest and most efficient to deliver, but that focuses on sustainability at every level of fulfillment. Customer expectations for green delivery are growing. We’ve seen Amazon investing in Rivian electric vehicles in response, FedEx partnering with Chanje Energy, UPS partnering with Arrival, DHL building their own captive Streetscooter fleet and GoFor partnering with a soon to be announced commercial EV OEM.”

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