a new look, a new mission: gofor rebrands with deliver better™, a carbon free last mile and a challenge to the delivery industry

TORONTO – (May 16, 2022) gofor, the renewable delivery™ company, today unveiled its new brand, new mission, and new philosophy. Best summed up by their new mantra, ‘deliver better’, gofor remains committed to providing the kind of customer centric service they have been known for, and do it carbon free, through carbon offsets and its growing fleet of electric delivery vehicles. 

Deliver better is an approach that emphasizes people at every step: customers get their big and bulky items as they need them, drivers access more efficient routes and electric vehicles to drive, while communities benefit from quieter, cleaner, last mile deliveries. 

For the company, it’s a chance to show the industry, and the world, that there’s a better way, even as delivery expectations increase.   

 “We see an immense opportunity to add value at the point of delivery,” said Ian Gardner, CEO of gofor. “The cultural shifts underfoot are moving our direction by extending brands to the doorstep and into the living room, and wealth creation opportunities for our drivers.” 

Gardner laid out the differences and commitment gofor is bringing to last mile delivery; electric vehicles, carbon offsets, happy drivers, smart packaging, and intelligent routing. It’s this suite of sustainable delivery services that makes up “renewable delivery

When it comes to a commitment to sustainability, it’s more than a new tagline and new delivery model. Last March, gofor signed The Climate Pledge, committing to pursue ambitious carbon reduction activities across their business operations and supply chains. They also entered into a preferred partnership with Odin Automotive to deploy over 3,000 of Odin’s electric delivery vehicles in the US and Canada, starting this year. This makes gofor one of the first eFleet as a service providers in North America and provides a blueprint to others who think they can’t be concerned with climate change and provide a competitive service.

In conjunction with its rebranding, gofor deployed an updated website, which showcases their reinvigorated look, their new mission and vision, and a deeper look at what renewable delivery means to the market. To see the new website and for more information on gofor, visit deliverbetter.com.  

media contact

Nicole Cheffey

vice president marketing