brad rollo

1969 – 2021

We are deeply saddened by the passing of our founder, colleague, and friend Brad Rollo.

The passion and contagious enthusiasm he showed throughout his life, it inspired those around him and manifested itself in gofor, the company he cofounded in 2016 and built into the thriving North American success story it is today specializing in last mile delivery.

Brad used his insights, skills, and drive to build the business from the back of a cocktail napkin. When Brad was diagnosed with cancer, he took the same approach in confronting his fight as he had with everything else in his life, head on, and with indomitable energy.   

We will continue to honor Brad’s vision for gofor and continue his mission to be an innovator in the space, a disruptor, and ultimately, to serve clients with integrity and care, like he did every day. 

His legacy lives on not only in our company, but in his commitment to his family, friends, and colleagues and how we all collectively look for ways to make our cities and our communities better places to live.

We mourn his loss deeply with his beloved family and countless friends.

If you have any special memories of Brad, please share them here.