25+ Important Retail Delivery Statistics You Should Know
Customer shopping trends have been slowly shifting online for years, but that trend exploded in 2020 due to the COVID-19 pandemic. Where fast delivery used to be a preference, now it’s a necessity.
Despite the pressure of the pandemic, customers still expect high quality delivery experiences. And retailers that fail to deliver will fall short of earning repeat business.
But what does a great last mile delivery experience look like? To help you answer that question, we’ve gathered the top retail delivery statistics you need to know to improve your delivery experience.
TRACKING
Receiving an accurate ETA is important or very important to 83% of consumers Localz Click to Tweet
93% of customers reported that they want to stay informed and receive proactive updates from retailers about their shipments Retail TouchPoints Click to Tweet
51% of shoppers want real-time visibility into the status of their order Retail TouchPoints Click to Tweet
73% of supply chain professionals can’t currently provide real-time tracking to customers.project44 Click to Tweet
LOYALTY
94% would choose a different shop or brand based on the delivery or collection options available Localz Click to Tweet
84% of customers will not return to a retailer after one poor delivery experience. Convey Click to Tweet
98.1% of consumers say that shipping impacts brand loyalty. Retail TouchPoints Click to Tweet
93% of customers want proactive updates from retailers about their shipments and 75% believe proactive communication is an important part of the delivery experience. Retail TouchPoints Click to Tweet
Customers are 74% more likely to purchase from the same retailer again after using same-day delivery Digital Commerce 360 Click to Tweet
82% of satisfied customers have shared positive delivery experiences with friends and family, and 74% of satisfied consumers intend to increase purchase levels by 12% with their preferred retailer Capgemini Click to Tweet
SPEED
77% of people believe an acceptable delivery window is under 2 hours or less Localz Click to Tweet
62% US Shoppers defined delivery speed as the most important factor in defining a positive shopping experience (higher than friendly sales reps and easy return policies) Avionos Click to Tweet
53% of customers have abandoned a purchase because delivery was too slow Marketing Profs Click to Tweet
Amazon is spending an extra $1.5 billion to transition to one-day shipping this year.CNN Business
Click to Tweet80% of customers want same-day delivery, and 63% want it even faster (1-3 hours). Temando Click to Tweet
Only 53% of retailers offer same-day delivery, and just 20% offer delivery in a few hours Temando Click to Tweet
50% of customers use same-day delivery because they needed it immediately Ecoconsultancy Click to Tweet
65% of merchants plan to offer same-day delivery in the next two years Retail Dive Click to Tweet
CUSTOMER EXPERIENCE
86% of buyers are willing to pay more for a great customer experience. qualtrics Click to Tweet
57% of customers report that retailers are mediocre at best when it comes to the final mile. Retail TouchPoints Click to Tweet
40% of shoppers consider the post-purchase experience the most memorable part of the brand experience Support.com Click to Tweet
73.6% of consumers reported delivery is most important to the overall shopping experience. Total Retail Click to Tweet
94% of customers blame the retailer after a delivery goes poorly. Supply Chain Dive Click to Tweet
Consumers who perceive your brand as human are 2.1 times more likely to love the brand and 1.9 times more likely to be satisfied by it Braze and Forrester Consulting Group Click to Tweet
EFFICIENCY
With the right supply and demand, we see reductions of empty miles in the range of 30-40%.Convoy Click to Tweet
last mile costs account for 53% of total transportation costs Business Insider Click to Tweet
⅓ of truck miles are driven empty Supply Chain Dive Click to Tweet
BUSINESS OPERATIONS
79% said the supply chain and marketing teams have to collaborate to stay competitive in the future. project44 Click to Tweet
49% said customer expectations around delivery times is the most signification last mile challenge Retail Touchpoints Click to Tweet
COVID
90% of consumers say they prefer home delivery to a store visit Digital Commerce 360 Click to Tweet
63% of consumers are avoiding stores and buying more online, with health concerns due to the pandemic driving that decision for 81% Digital Commerce 360 Click to Tweet
47% of shoppers are worried about contracting COVID-19 when waiting in lines Digital Commerce 360 Click to Tweet