brad rollo

1969 – 2021

Our GoFor hearts ache as we announce that our dear friend, beloved colleague, and brilliant Co-Founder, Brad Rollo, passed away on December 24, 2021.

GoFor was founded on a dream and a cocktail napkin. Literally. Many years ago, while Brad was working as a contractor in the construction industry, he experienced slow and incomplete jobsite deliveries firsthand. This led to the idea that was written down on a cocktail napkin and the creation that has unfolded into what we know as GoFor today. Starting as a jobsite delivery solution for the construction industry and growing into a leading provider of innovative, Renewable Delivery services across North America.

GoFor bears the imprint of Brad’s passion, enthusiasm, and creativity in creating all of this from a simple idea conceived so long ago. Brad’s contagious energy has inspired so many throughout the years and will always live on in the company that he helped create. 

The world doesn’t stop turning and neither will GoFor. We will continue to honor his legacy and dreams of what GoFor could be, as we strive to become a sustainable, last mile delivery leader. We will cherish all of Brad’s wisdom that he has passed down and an incredible dream for the future. His legacy will forever live on as we make our cities more livable with his vision.

While we mourn this great loss deeply, we are sending much, much love to those who knew and loved him. Brad’s fight with cancer was a hard one and he leaves behind a wife and two wonderful sons.

If you have any special memories of Brad, please share them here.